The American Medical Association, the Centers for Disease Control and Prevention and the Ad Council

86 million American adults (more than 1 in 3) have prediabetes and are at higher risk of developing type 2 diabetes. Nearly 90 percent of people with prediabetes don't know they have it or that it can be reversed. In an effort to help adults with prediabetes prevent type 2 diabetes, the American Diabetes Association, the American Medical Association and Centers for Disease Control and Prevention have partnered with the Ad Council to launch a nation public service advertising (PSA) campaign designed to raise awareness of prediabetes.

The English and Spanish-language PSA campaign encourages people to visit, where they can assess their risk of prediabetes and learn more about lifestyle programs and tips to help them take action. The campaign also includes an integrated SMS texting program that allows people to take the risk test through text messages, receive prompts to visit their doctor and also receive ongoing support and tips.

This campaign was partially funded by the Harold Hamm Foundation and the Chickasaw Nation.


Insulin for Life-USA

Insulin for Life USA (IFL-USA) is a 501(c)3 organization whose purpose is to provide free-of-charge insulin and disease management supplies to people with diabetes around the world who otherwise would go without these life-saving provisions..

The American Diabetes Association supports IFL-USA's efforts to collect in-date, unopened supplies from individuals or organizations in the United States and, following careful inspection, deliver them to developing countries to be used by those in need.

IFL-USA is fully licensed by the State of Florida to both receive and distribute medications for this purpose, and is insured for its activities. All donations to the organization are tax deductible in accordance with regulations. Please note that IFL-USA is only licensed to provide assistance to people with diabetes who live outside of the United States.


Mama's Girls 2: Sugar Aint Sweet

Garret Davis Productions and the American Diabetes Association have joined forces to bring the production, Mama's Girls 2: Sugar Aint Sweet, to local theaters across the country in hopes of changing the way people think about diabetes prevention and care through entertainment.

The play features a family of five hilarious sisters who come together to take care of their youngest sibling, Baby Girl, after she's diagnosed with type 2 diabetes. Together, the family learns about diabetes and how to take control of their own health.

Through this hilarious production, Mama's Girls 2 raises awareness for the risks associated with diabetes, particularly for African American communities, and teaches audiences how to prevent or manage the devastating disease and support loved ones who have been diagnosed.


National Football League Players Association

Our Strategic Charity Partnership with the National Football League Players Association is focused on the prevention and management of prediabetes and type 2 diabetes, and will extend the Association's mission work through education, resources and programs targeting populations most at-risk of developing prediabetes and type 2 diabetes.

The NFLPA is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.

Learn more at


Prince Hall Shriners

In 2017 and 2018, the Prince Hall Shriners (PHS) will partner with the American Diabetes Association in several ways. Over this two-year partnership, PHS will donate $100,000 each year for diabetes research and educational outreach. On the outreach front, PHS will play a critical role in the Association's LIVE EMPOWERED Theatre Movement. PHS will also support the Association's other educational outreach efforts, particularly in the Diabetes Belt — those states in the Southeastern United States with the highest prevalence of diabetes.

The Prince Hall Shriners is one of the world's largest black fraternal organizations, with more than 25,000 members. Among other charitable activities, PHS raises money for medical research and educational programs focused on diseases common in the African-American community.

To learn more about the Prince Hall Shriners, visit


Telemundo/NBC Universo

Telemundo Network Group, part of Comcast NBCUniversal, and the American Diabetes Association have joined forces to implement a new comprehensive marketing and communications initiative aimed at improving overall health and wellness for Hispanics/Latinos in the U.S.

The initiative is called "Prevenir es vivir/ Prevention is Life," and will target 90% of the US Hispanic population (50 million people) in English and Spanish.

The collaboration was launched on March 3rd, 2015, at a panel discussion in Washington, DC. The panel focused on the state of Hispanic health in America and was attended by representatives from the national media and top national health care advocates.


  • Last Reviewed: March 2, 2015
  • Last Edited: January 21, 2016