National Sponsors

Our National Sponsors play an important role in helping the American Diabetes Association raise much needed funds to bring us closer to finding a cure for the disease, increase awareness and improve the lives of people affected by diabetes and those at risk.

We thank the following National Sponsors for their valuable support; and we urge other companies to support the diabetes community through the programs and events of the American Diabetes Association.


Catherines, a chain of more than 420 specialty fashion stores for plus sized women, has been a proud Stop Diabetes® supporter since 2009. Empowering Americans to prevent and manage diabetes is the goal initiative between the ADA and Catherines. In designated month(s) each year, along with sharing facts about diabetes in America, Catherines' Associates asked customers if they wish to "Round Up" the cost of their purchases as a donation to the ADA. In addition, during November through December the company donates $5.00 for the sale of each specialty designed "Generosity Tee" to support the ADA's mission. Over the past 9 years, Catherines has raised nearly $850,000 to support the ADA.



Healogics drives wound science forward by developing wound healing treatment and prevention techniques. Thanks to a two-year partnership, Healogics is helping support the production and distribution of a Compendium focused on diabetic foot ulcers, complications from foot ulcers, and ways for foot ulcers to be treated now and in the future. Healogics also supports our annual Scientific Sessions and is a current sponsor of our Tour De Cure event in Jacksonville, FL where the company is based.


John Hancock

John Hancock Life Insurance is a proud sponsor of the American Diabetes Association® and the In It Together campaign. In It Together celebrates successes in daily life, raises awareness about the benefits of adopting a healthy lifestyle and educates people about the challenges and complications of type 2 diabetes. The Association and John Hancock and its wellness-based life insurance program, John Hancock Vitality, are working together to inspire and encourage people living with diabetes and those impacted by the disease by providing specialized resources that support healthy living and financial wellness. Learn more about John Hancock Vitality.



As a resource for foot care products suitable for people with diabetes, Gildan, makers of MediPeds®, proudly supports the movement to Stop Diabetes! MediPeds offerings include diabetic socks and educational materials on diabetic foot care. As a supporter of the Association, the brand also supports the diabetes community by encouraging consumer participation in local events.


Merisant Company

Merisant Company and Whole Earth Sweetener Company LLC, the makers of Equal® Sweetener and PureVia® All Natural Zero Calorie Sweetener promote 0 calorie options for people living with diabetes. Equal® has been a national sponsor of the American Diabetes Association for more than 25 years and is recognized as the Association's Stop Diabetes® Nutrition Sponsor. Merisant’s financial commitment help to support educational content for the Living With Type 2 Diabetes program, the Education Recognition Program, Featured Recipes, as well as participation in the Association’s Diabetes EXPO event in Chicago. In addition to supporting nutrition content and Association events, Merisant promotes awareness of the Stop Diabetes® movement in their national print advertising campaigns, trade shows and in Association publications.



Organogenesis is a regenerative medicine company focused on the development, manufacturing and commercialization of product solutions for the advanced wound care, surgical and sports medicine markets. Thanks to a two-year partnership, Organogenesis is helping support the production and distribution of a Compendium focused on diabetic foot ulcers, complications from foot ulcers, and ways for foot ulcers to be treated now and in the future. Organogenesis also supports our annual Scientific Sessions and fields a team of employees at the Boston, MA Step Out event, where the company is based.


Performance Bicycle

In 2018 Performance Bicycle, the nation’s largest specialty bike retailer, signed on as a Proud National Supporter of Tour de Cure. Performance will activate in up to 27 markets across the country with packet pickup events, start and finish line mechanics, VIP events at stores and group training rides. In June 2018, Performance will promote their partnership with Tour de Cure® by hosting a month long “Yellow Jersey” pinup campaign in all 106 stores.


Primal Wear

Since 2012, Primal has been a proud national sponsor of the Tour de Cure®, the premier cycling fundraising event of the American Diabetes Association®. Through the Primal Gives Back® program, Primal will donate 15 percent of the cost of custom team jersey orders directly to individual team fundraising to benefit the American Diabetes Association® and help Stop Diabetes®. Working together with sponsors like Primal, Tour de Cure® encourages people to get on their bikes, not only to benefit their own health, but also to help improve the lives of all those living with diabetes.


Quest Diagnostics

Quest Diagnostics Health & Wellness joins as a national American Diabetes Association® Alert Day® sponsor, and a Wellness Lives Here™ sponsor in the Kansas City market for 2018. Quest Diagnostics Health & Wellness specializes in employee wellness screenings and related Blueprint for Wellness® services to help employers build the foundation for a healthier workforce. The organization is taking a stand against prediabetes and type 2 diabetes by motivating the public to complete a health screening to know their hemoglobin A1c, and their risk for type 2 diabetes.

Working with the ADA, Quest will be hosting call center Alert Day events to raise awareness for this population on the need to know their risk, be active, and eat healthy. Quest is educating its 43,000+ employees about the disease, and hopes to engage employer well-being clients to take part in the fight against diabetes.



Saladmaster®, a global state-of-the-art cookware company that encourages everyone to embrace nutritional cooking and healthy living, has joined the American Diabetes Association as a proud National Sponsor of Together We Can Stop Diabetes®. As a new National Sponsor, Saladmaster (a division of Regal Ware, Inc.) is committed to supporting the ADA’s efforts to educate the public about the devastating impact of diabetes and to encourage individuals, communities, corporations, and healthcare providers to take action in the fight to Stop Diabetes. Leveraging their mission to inspire people to eat better, live better, and achieve the life they desire, Saladmaster will serve as a Health & Wellness Booth Sponsor of ADA’s local Tour de Cure and Step Out events in 2018 and 2019. Saladmaster is also a sponsor for ADA’s Diabetes Food Hub.     


Sun Life Financial

Sun Life Financial, a leader in employee benefits and stop-loss solutions in the U.S., is working with the ADA to help raise awareness of the impact of diabetes and the importance of living a healthy lifestyle. As a National Sponsor of Wellness Lives Here™ Sun Life will help us inspire employers to make a positive impact on the overall well-being of their employees–encouraging them to take actions in preventing and controlling diabetes and empowering them to live a more active and healthy lifestyle.


  • Last Reviewed: May 13, 2019
  • Last Edited: May 13, 2019