National Strategic Partners

The American Diabetes Association salutes our National Strategic Partners and the important ways in which these companies have joined us in the fight to stop diabetes and to improve the lives of all people affected by diabetes.

We thank our National Strategic Partners for their valuable support; and encourage other companies to Join the Millions® to help us change the future of diabetes.

Colgate Total®

National Strategic Partner, Colgate Total®, and the American Diabetes Association® are working together to educate consumers and health care professionals about the important role that oral care plays in the management of diabetes and overall healthy living. Colgate’s national sponsorship of American Diabetes Month® in November and its support of the ADA's Oral Health & Hygiene section on, in addition to its participation in community events such as Tour de Cure® are just some of the ways the Colgate® Total® brand is making a difference in the fight to stop diabetes.


CVS Pharmacy

CVS Pharmacy (CVS), a leading retail pharmacy with more than 9,600 locations nationwide, is a National Strategic Partner of the American Diabetes Association® (ADA), and a proud sponsor of ADA’s Alert Day® and American Diabetes Month®. CVS is also a supporter of ADA awareness and wellness-based initiatives throughout the year.

CVS and the ADA are coordinating efforts, working toward common goals of preventing diabetes and improving the lives of people impacted by the disease. Together, CVS and the ADA will raise awareness by encouraging people to learn their risk for type 2 diabetes through the Minute Clinic and online ADA Type 2 Risk Test screenings. As “Partners in Good Health,” CVS and the ADA will enhance consumer solutions for living well with diabetes by educating people about the health risks associated with the disease, providing access to support tools and resources, reinforcing the important role health and nutrition play in diabetes management, and supporting health care professionals.


iHEAR® Medical

iHEAR® Medical, Inc. the maker of iHEARtest™ an FDA-cleared over-the-counter home hearing screener is a National Strategic Partner of the American Diabetes Association® (ADA), and a proud sponsor of Tour de Cure® events and other ADA awareness and wellness-based initiatives throughout the year.

Committed to improving the lives of people affected by hearing loss and diabetes, iHEAR Medical, Inc. together with the ADA will work to improve awareness and education about new technologies for self-screening and addressing hearing loss among people living with diabetes or prediabetes. 

iHEAR® Medical, Inc. was founded in 2010 with a mission of reducing the cost of advanced hearing technology to make hearing solutions affordable and accessible to everyone.  


NRG Energy, Inc.

NRG Energy, Inc., a leading integrated power company, joined the American Diabetes Association as a National Strategic Partner in 2017. Their sponsorship of ADA ties together their focus on improving the health and wellbeing of its more than 10,000 employees and communities in 22 states with the ADA healthy eating and lifestyle resources and wellness-based initiatives, including National Get Fit Don't Sit Day™ as well as Tour de Cure® events in the Philadelphia, Houston, and New Jersey markets. 


  • Last Reviewed: October 25, 2013
  • Last Edited: October 10, 2014