M. Vaneeda Bennett
Chief Revenue Officer
M. Vaneeda Bennett is Chief Revenue Officer of the American Diabetes Association, the nation’s leading voluntary health organization leading the fight to Stop Diabetes®.
Bennett joined the Association in 1995. Since then she has produced significant breakthroughs in fund raising through direct response marketing, major and planned gifts and corporate alliances.
As a result, the American Diabetes Association was named Nonprofit Federation Organization of the Year by the Direct Marketing Nonprofit Federation in recognition of outstanding achievement by a nonprofit organization using direct response marketing to advance its mission. This prestigious award recognizes the Association not only for making a difference through successful programs, but also for demonstrating high ethical standards within the nonprofit community.
Bennett's commitment to the Association's mission is also evident in the numerous programs she has created to move planned and major giving to new levels. She originated the American Diabetes Association's major gift program and the Pinnacle Society, which recognizes individual donors of $10,000 or more ranging to more than $1 million. She is also responsible for the Association’s Research Foundation and publications business.
Prior to joining the Association, Bennett served as President and CEO for the State of Maryland Arthritis Foundation, managing a $15 million endowment. Previously, she served at the Arthritis Foundation as Associate Executive Director in Washington, D.C., and Director of Development in Pittsburgh, PA. She serves on the board of MedStar Health Research Institute, lectures frequently on customer relationship marketing and donor-centric fund raising, and is featured regularly in national publications.
Bennett holds a Bachelor of Arts degree from Carlow University in Pittsburgh, PA. She also attended the University of Pittsburgh School of Business and the Institute for Charitable Giving, the nation's premier coaching center for development professionals.