Media Outreach Resources

Keeping your local media, and your community engaged in the fight to Stop Diabetes® will help you advance the Association's advocacy efforts in your hometown. We're here to help, with a resource library for advocates like you to use to help spread the word about our advocacy priorities, challenges and victories to those living in your community and throughout your social networks. Whether you are a novice or well-experienced at media outreach the tools and tips sheets below will help you deliver our priority messages with impact and accuracy.

Guidelines and Tip Sheets


Infographics are a great way to communicate visually with instant impact. The Association has created a number of infographics related to our advocacy priorities that you can download through the links below. These infographics present information in a simplified, yet visually engaging way—making it easy to understand and remember, and great for outreach for to the general public, the media, or for outreach to a particular segment of people.

Editorial Calendar

Communicating with the media in your hometown is a great way to raise awareness about diabetes and the Association's advocacy priorities among the general public and with key local and national policymakers who use the local media to keep them up-to-date on what's important to their constituents. The editorial calendar will provide you with monthly ideas or "news hooks" to shine a spotlight on diabetes year-round.

Text Resources and Background Links

  • American Diabetes Association Legislative and Regulatory Priorities
  • About the American Diabetes Association: The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Tips for Writing a Letter to the Editor

How often have you seen an article about diabetes in a newspaper or online publication that omitted or distorted key facts?

Or you may have seen an article that did an exceptional job of showing both the personal and public burdens of diabetes

Anytime diabetes is in the news it presents an opportunity for you—as a Diabetes Advocate—to chime in and help spread the word about our key public policy priorities.

A great way to do this is by writing a letter to the editor.

How to Write Letters to the Editor

Writing a letter to the editor is a quick and easy way to let people know what you think about a certain issue. Whether advocating for more funding for diabetes research or asking members of your community to fight alongside you for more access to diabetes prevention programs, writing a letter to the editor can be an effective way to get the word out.

Short, concise letters are always more likely to be published than long, meandering ones; try to keep them under 150 words. The longer the letter, the more likely it will be edited. Keeping it short, and to the point will help ensure the message is heard.

  • Last Reviewed: May 19, 2014
  • Last Edited: June 23, 2014