American Diabetes Association:
Coalitions & Collaborations

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The American Diabetes Association, American Cancer Society and American Heart Association have joined together in a historic collaboration to encourage the prevention and early detection of cancer, diabetes, heart disease and stroke.

“Everyday Choices For A Healthier Life” is a joint initiative with the goal of stimulating improvements in disease prevention and early detection. This will be done by increasing public awareness about healthy lifestyles, increasing the focus on prevention among health care providers, and supporting legislative action to increase funding for and access to prevention programs and research.

PSA Creative for Collaboration

The American Diabetes Association has information about the core messages of the Everyday Choices campaign: Eat Right, Get Active, Don't Smoke and See Your Doctor.

 

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Peripheral Arterial Disease (P.A.D.)

Peripheral arterial disease (P.A.D.) is a common complication of diabetes that affects one in three people with diabetes over the age of 50. P.A.D. occurs when arteries in the legs become narrowed or clogged with fatty deposits, reducing blood flow to the legs. As a result, P.A.D. may cause leg muscle pain when walking and lead to disability, amputation, heart attack and stroke.

The American Diabetes Association is a founding member of the P.A.D. Coalition, an alliance of leading health organizations, professional medical societies and government agencies that have united to improve the health and health care of people with P.A.D. The Coalition has developed a library of patient and health professional resources available online at www.padcoalition.org.

Learn more about the P.A.D. Coalition.

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Remaking American Medicine

Remaking American Medicine is a four-part primetime television series broadcast on PBS. The series is produced by the award-winning media company, Crosskeys Media. KQED in San Francisco is the presenting PBS station.

The series tells stories of change, focuses on the breathtaking advances being made in improving the quality of patient care and features compelling profiles of providers and patients who are working together to change fundamentally the way health care is delivered in this country. The goal of Remaking American Medicine is to inspire and empower viewers, both members of the general public and health care professionals, to join in efforts to transform American health care. Check your local listings for times.

A national public outreach campaign is underway to help spread the word about the pioneering work being accomplished in improving health care, and to generate the widest possible audience for the public television series. As of July 2006, 48 national organizations have signed on as National Partners, including health care providers, purchasers, consumers and patient advocates, health care experts and government and regulatory groups. These organizations are alerting their members and encouraging them to participate in community-based activities designed to draw public attention to improving the quality of health care.

The American Diabetes Association is proud to be a National Partner in the Remaking American Medicine outreach effort.

Learn more about the Remaking American Medicine campaign.

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Diabetes Care Coalition

The American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation International (JDRF), with the support of corporate donors, have created a broad coalition known as the Diabetes Care Coalition. The Coalition aims to promote better care through more intensive diabetes management by implementing a focused public service educational campaign to lower A1C.

The goals of the campaign are to increase the percentage of people with diabetes with A1C levels of 7 or below as appropriate and recommended by his or her health care provider; to improve patient understanding of the role of A1C control, blood pressure and cholesterol in diabetes disease management; to increase the expectation and demand for better care by people with diabetes and health care providers; and to improve the dialogue between health care providers and diabetes patients.

Companies supporting the DCC include: Abbott Diabetes Care, Inc.; Bayer Health Care; Becton, Dickinson & Company; LifeScan, Inc.; Novartis Pharmaceuticals Corporation; Novo Nordisk Inc.; Roche Diagnostics Corporation; and sanofi-aventis U.S. LLC.

Learn more about the Diabetes Care Coalition.

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Make the Link: Diabetes, Heart Disease and Stroke

Did you know that 2 out of 3 people with diabetes die from heart disease and stroke? Make the Link! Diabetes, Heart Disease and Stroke is an initiative of the American Diabetes Association and the American College of Cardiology, aimed at increasing awareness of the link between diabetes and heart disease.

Make the Link! stresses that diabetes management is more than control of blood glucose. People with diabetes must also manage blood pressure and cholesterol and talk to their health provider to learn about other ways to reduce their chance for heart attacks and stroke.

Learn more about the Make the Link Initiative.

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In collaboration with

Access: Diabetes Research & patientINFORM

“Access: Diabetes Research,” produced in cooperation with patientINFORM, presents summaries of late-breaking research published in respected medical journals on diabetes and related conditions. The summaries contain links to the original research paper and to resources that you can consult about various health problems.

Lern more about patientINFORM and Access: Diabetes Research.

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Nickelodeon's Let's Just Play Go Healthy Challenge

Let's Just Play celebrates its 4th year as Nickelodeon's multi-media, pro-social, grassroots campaign that encourages kids to engage in active healthy lifestyles. The Let's Just Play Go Healthy Challenge follows four real life kids over a six month period in the quest to make their lives healthier.

To date, more than 132,000 kids have registered to take the challenge in their own communities. The 2006 on-air campaign culminated on Nickelodeon's third annual Worldwide Day of Play on Saturday, September 30, when the network went dark for three hours and returned with an on-air celebration of the Let's Just Play Go Healthy Challenge.

Lending support to the Let's Just Play Go Healthy Challenge initiative is the Go Healthy Challenge Champions Network. Members include the American Diabetes Association, the National Association of Sports and Physical Education, National Recreation Parks Association and other organizations. These groups lend their support to the Let's Just Play Go Healthy Challenge on a grassroots level, and help bolster kids and community participation.

Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. Over the past 2 years, Nickelodeon has also awarded approximately $2 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play.

Learn more about the Go Healthy Challenge.

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Join the National Body Challenge

Join the American Diabetes Association as we gear up for the fourth year in support of the Discovery Health's National Body Challenge, kicking off nationwide January 5th and 6th.  The National Body Challenge is a FREE, comprehensive fitness and weight-loss challenge,that provides the tools and inspiration, on television and beyond, to get in shape, shed extra pounds and adopt a healthier lifestyle. Open to individuals, groups and families, the National Body Challenge offers the flexibility for participants to make the right choices to meet their personal nutrition and fitness goals. Get a headstart this year! Beginning December 27th, register for FREE by clicking on discoveryhealth.com.

Also, tune into the Discovery Health Channel's National Body Challenge Week, Monday through Friday, January 7-11 at 8pm e/p, where you'll be seeing double! In a week-long series, four sets of identical and overweight twins, guided by medical, nutrition and fitness experts, take on their personal battles of the bulge in the quest for an all-new, healthier way of living.

In this year's Discovery Health National Body Challenge, meet four families with very different lifestyles, yet sharing one thing in common: a desire to make a healthy change in their lives. See how obesity affects a vegetarian family, as well as a meat-loving one. Watch as a family of musicians, eager to hit the charts, hits the gym first. And finally, see the amazing transformation of Jeff White and his family from last year's Challenge, who have lost a combined total of 200 pounds.

The American Diabetes Association applauds the Discovery Health Channel for also being an active national media sponsor for the national Tour de Cure cycling event. Find a Tour de Cure event in your area.