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American Diabetes Alert Day Timeline: 2006


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2006

  • ADA conducts a Radio Media Tour with their President, Medicine & Science, Dr. Robert Rizza, reaching over 25 million listeners.

  • Caller volume to the National Call Center increases by 17% from 2005.

  • Dear Abby publishes information about American Diabetes Alert Day, reaching an estimated audience of 110 million readers.

  • Alert Day mentions in print media results in an estimated audience reach of over 3 million Americans.

  • The Alert message is mentioned in at least 46 local news broadcasts.

  • The Centers for Disease Control and the National Diabetes Education Program include Alert Day messages in their internal newsletters reaching at least 8500 people.

  • Rite Aid Pharmacies promote the ADA Risk Test to their customers at all 4300 locations.

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