Nothing is more important in the fight against diabetes than knowledge. As the trusted voice in the community, we’re committed to providing the most relevant information, tools, resources and support to everyone affected.
Living With Type 2 Diabetes
The Living With Type 2 Diabetes program enrolled a total of 175,206 new participants and more than 55,000 completed the yearlong program. A total of 370,060 booklets were distributed, and we received an increase of 9,712 more orders from health care professionals than in 2011. Primary care providers support patients at initial diagnosis with a free booklet that provides an introduction to diabetes. Also provided is the Living With Type 2 Diabetes program that can help patients navigate their first year with the disease. We continued to increase our outreach to providers as 6,166 new primary care providers joined the program.
Several Association titles received national or international recognition. The latest edition of American Diabetes Association Complete Guide to Diabetes received a 2012 National Health Information Silver Award, while Diabetes & Pregnancy and Guide to Raising a Healthy Child with Diabetes both earned Bronze. Guide to Raising a Healthy Child and the American Diabetes Association Comfort Food Cookbook were awarded a Nautilus Award Silver Medal. In all, we published 23 new books for people with diabetes and health care providers.
Diabetes Forecast magazine
Diabetes Forecast , the Association’s healthy living magazine for consumers, was mailed to more than 435,000 subscribers monthly and earned a readership of 5.2 million annually. Forecast apps on Kindle Fire, Android and Apple digital were downloaded 45,000 times. Newsstand distribution grew by 305% with new sales locations at Barnes & Noble, CVS/pharmacy and RiteAid stores.