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WHAT: During American Diabetes Month this November, the American Diabetes Association is teaming up with Bret Michaels, musician and winner of NBC’s “Celebrity Apprentice,” and rallying Americans to take action and join the movement to Stop Diabetes.  

Anyone can join the movement by choosing to submit a 30-second video showing their passion and commitment to the movement in the “Share Your Vision to Stop Diabetes” video contest, becoming an advocate for the cause, learning how to survive the holidays, giving of their time and passion, or donating funds to support diabetes research, information, and advocacy programs. 

WHO: The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

WHEN: November 8, 2010

WHY: With nearly 24 million children and adults afflicted with the disease in the U.S. and an additional 57 million at risk for type 2 diabetes, diabetes has reached epidemic proportions.  If current trends continue, one out of three children will face a future with diabetes.

HOW:  Let your viewers/listeners/readers know about the seriousness of diabetes during American Diabetes Month and encourage them to join the Stop Diabetes movement.  Interviews with an American Diabetes Association spokesperson are available upon request.

For more information on American Diabetes Month and how someone can join the movement to Stop Diabetes, visit stopdiabetes.com or call 1-800-DIABETES.