For Media

WHAT:  During American Diabetes Month® this November, the American Diabetes Association will launch a socially-focused initiative, A Day in the Life of Diabetes, to demonstrate the increasing impact diabetes has on our families and communities nationwide.  Successfully managing diabetes can be a herculean task, making what might seem like an otherwise ordinary life rather extraordinary.

Starting on October 1, 2012, we have asked people to share a personal image, on the Association’s Facebook page, representing what “A Day in the Life of Diabetes” means to them. The image can be a picture of themselves, someone they care about, or otherwise represent how the disease impacts their lives.  The image will then make up a larger mosaic image that will embody the message of “A Day in the Life of Diabetes.”  To encourage individuals to share photos of A Day in the Life of Diabetes on Facebook, CVS/pharmacy® will donate $1 to the American Diabetes Association for every photo/image uploaded, up to $25,000.

American Diabetes Month is sponsored by CVS/pharmacy’s ExtraCare Advantage for Diabetes® savings program exclusively for those living with diabetes and their caregivers.  Visit CVS.com/diabetes to learn more.

WHO: The American Diabetes Association is leading the fight to Stop Diabetes ®and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

WHEN:  November 1, 2012

WHY:  With nearly 26 million children and adults afflicted with the disease in the U.S. and an additional 79 million at risk for type 2 diabetes, diabetes has reached epidemic proportions. Recent estimates project that as many as 1 in 3 American adults will have diabetes in 2050 unless we take steps to Stop Diabetes.

HOW:  Let your viewers/listeners/readers know about the seriousness of diabetes during American Diabetes Month and to share their image of what “A Day in the Life of Diabetes” means to them by visiting facebook.com/AmericanDiabetesAssociation. Interviews with an American Diabetes Association spokesperson are available upon request.

For more information on American Diabetes Month and how to become part of the movement to Stop Diabetes, visit stopdiabetes.com or call 1-800-DIABETES.