American Diabetes Association Alert Day®
American Diabetes Association Alert Day® is a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. This year, Alert Day will kick-off on March 25, 2014, and we will continue our campaign through April 25.
In 2013, we had over 39,000 people take the risk test and during the month of March, we had over 148,000 with 37 percent of them being at high risk for developing type 2 diabetes. We are excited to once again encourage the public to take the risk test by driving them to Facebook where they can also ask questions, engage with our community, and share the test with friends and loved ones. For every Diabetes Risk Test taken, Boar’s Head Brand® - a leading provider of premium delicatessen products - will donate $5 to the American Diabetes Association starting March 25 through April 25, 2014, up to $50,000.
The tagline for our 26th Annual American Diabetes Association Alert Day will be “Take it. Share it. Step Out.” We will not only be encouraging the public to take the risk test and share it, but we will be asking them to start living a healthy and active lifestyle. One way to do this is by joining one of our Step Out®: Walk to Stop Diabetes® events nationwide. Our Step Out events happen mainly in October and what better way to get active now than by gearing up for a walk event in your area.
The Diabetes Risk Test asks users to answer simple questions about weight, age, family history and other potential risk factors for prediabetes or type 2 diabetes. Preventative tips are provided for everyone who takes the test, including encouraging those at high risk to talk with their health care provider.
Although Alert Day is a one-day event, the Diabetes Risk Test is available year-round
2014 American Diabetes Association Alert Day Fact Sheet
2014 American Diabetes Association Alert Day Fact Sheet - Spanish
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