Join the Million Challenge
February 22, 2011
WHAT: American Diabetes Association Alert Day happens every fourth Tuesday of March and is a one day “wake-up” call to find those at risk for developing type 2 diabetes by encouraging the public to take the Diabetes Risk Test. This year, the 23rd annual Diabetes Alert Day is on March 22 and will begin our “Join the Million Challenge,” which runs through April 22.
During the “Join the Million Challenge,” we will be rallying one million people to take the Diabetes Risk Test via stopdiabetes.com, 800-DIABETES or by texting JOIN to 69866 (Standard data and message rates apply).
WHO: The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
WHY: Diabetes is a devastating disease that affects nearly 26 million children and adults in the United States. A quarter of those with diabetes - 7 million - are unaware they have it. An additional 79 million, or one in three American adults have prediabetes, which puts them at greater risk for developing type 2 diabetes. If current trends continue, one in three American adults will have diabetes by 2050.
Among the primary risk factors for type 2 diabetes are being overweight, sedentary, over the age of 45 and having a family history of diabetes. African Americans, Hispanics/Latinos, Native Americans, Asian Americans and Pacific Islanders are at an increased risk, as are women who have had babies weighing more than nine pounds at birth. Studies have shown that type 2 diabetes can be prevented or delayed by losing just 7% of body weight (such as 15 pounds if you weigh 200) through regular physical activity (30 minutes a day, five days a week) and healthy eating. By understanding your risk, you can take the necessary steps to help prevent the onset of type 2 diabetes.
HOW: Please let your readers know about the Diabetes Risk Test in honor of American Diabetes Association Alert Day. Interviews with an American Diabetes Association spokesperson are available upon request.
About the American Diabetes Association
More than 29 million Americans have diabetes, and every 23 seconds another person is diagnosed with diabetes. The American Diabetes Association (Association) is the global authority on diabetes and since 1940 has been committed to its mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To tackle this global public health crisis, the Association drives discovery in research to treat, manage and prevent all types of diabetes, as well as to search for cures; raises voice to the urgency of the diabetes epidemic; and provides support and advocacy for people living with diabetes, those at risk of developing diabetes and the health care professionals who serve them. For more information, please call the American Diabetes Association at 1-800-DIABETESS (1-800-342-2383) or visit diabetes.org. Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn)