A Day in the Life of Diabetes
October 16, 2013
WHAT: Diabetes doesn’t stop. It is 24/7, 365 days a year. During American Diabetes Month® this November, the American Diabetes Association will once again showcase the extraordinary effort it takes to live a day with the disease by asking people to submit a personal image to the Association’s Facebook mosaic representing what A Day in the Life of Diabetes means to them. The image can be a picture of themselves or someone they care about, or otherwise represent how the disease impacts their lives. The image will then make up a larger mosaic image that will embody the message of A Day in the Life of Diabetes.
To make the mosaic more impactful this year, we will change the mosaic “target” imagery several times throughout November to show the many compelling images that represent A Day in the Life of Diabetes. These photos will embody the mosaic throughout the month and will capture the essence of the campaign and our movement. In addition, we will be working closely with NASCAR driver, Ryan Reed, to showcase the mosaic in the NASCAR series. Ryan’s race car will be wrapped with photos from the mosaic and will be featured in his Nov. 9 race in Phoenix during American Diabetes Month.
WHO: The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
WHEN: Oct. 31, 2013
WHY: With nearly 26 million children and adults afflicted with the disease in the U.S., and an additional 79 million at risk for type 2 diabetes, diabetes has reached epidemic proportions. Recent estimates project that as many as one in three American adults will have diabetes in 2050 unless we take steps to Stop Diabetes.
HOW: Let your viewers/listeners/readers know about the seriousness of diabetes during American Diabetes Month and to share their image of what “A Day in the Life of Diabetes” means to them by visiting diabetesmosaic.org. Interviews with an American Diabetes Association spokesperson are available upon request.
For more information on American Diabetes Month and how to become part of the movement to Stop Diabetes, visit stopdiabetes.com or call 1-800-DIABETES.
About the American Diabetes Association
More than 30 million Americans have diabetes, and every 21 seconds another person is diagnosed with diabetes. The American Diabetes Association (Association) is the global authority on diabetes and since 1940 has been committed to its mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To tackle this global public health crisis, the Association drives discovery in research to treat, manage and prevent all types of diabetes, as well as to search for cures; raises voice to the urgency of the diabetes epidemic; and provides support and advocacy for people living with diabetes, those at risk of developing diabetes and the health care professionals who serve them. For more information, please call the American Diabetes Association at 1-800-DIABETESS (1-800-342-2383) or visit diabetes.org. Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn)