Take it. Share it. Step Out.
February 25, 2014
WHAT: Tuesday, March 25, 2014, is the 26th Annual American Diabetes Association Alert Day, a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. Americans are urged to take the risk test, share it, and start living a healthy and active lifestyle. One way to do this is by joining one of the Association's Step Out: Walk to Stop Diabetes® events nationwide. For every Diabetes Risk Test taken, Boar's Head Brand® - a leading provider of premium delicatessen products - will donate $5 to the American Diabetes Association starting March 25 through April 25, 2014, up to $50,000.
You can be part of the movement to Stop Diabetes and get your free Diabetes Risk Test (English or Spanish), as well as information about diabetes and joining a Step Out event by visiting us on Facebook, diabetes.org/risktest or by calling 1-800-DIABETES (1-800-342-2383). Walgreens is supporting the American Diabetes Association Alert Day efforts and you can ask your local Walgreens pharmacist for a copy of the Diabetes Risk Test. Although Alert Day is a one-day event, the Diabetes Risk Test is available year-round.
WHO: The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
WHY: Diabetes is a serious disease that strikes nearly 26 million children and adults in the United States. A quarter of those with diabetes – seven million – do not even know they have it. An additional 79 million, or one in three American adults, have prediabetes, which puts them at high risk for developing type 2 diabetes. Recent estimates project that as many as one in three American adults will have diabetes in 2050 unless we take steps to Stop Diabetes.
Among the primary risk factors for type 2 diabetes are being overweight, sedentary, over the age of 45 and having a family history of diabetes. African Americans, Hispanics/Latinos, Native Americans, Asian Americans and Pacific Islanders are at an increased risk for developing type 2 diabetes. Studies have shown that type 2 diabetes can be prevented or delayed by losing just 7 percent of body weight (such as 15 pounds if you weigh 200) through regular physical activity (30 minutes a day, five days a week) and healthy eating. By understanding your risk, you can take the necessary steps to help prevent the onset of type 2 diabetes.
HOW: Please let your readers know about the Diabetes Risk Test in honor of Alert Day. Interviews with an American Diabetes Association spokesperson are available upon request.