The American Diabetes Association Awarded $350,000 from Fitbit in Charity Campaign to Get FitForGood

Alexandria, Virginia
November 25, 2015

The American Diabetes Association is pleased to announce it has been awarded $350,000 from Fitbit, the leader in the connected health and fitness market, as a part of the company's charitable platform, FitForGood™ – a national step challenge that invited the nation to get fit for a good cause. From Nov. 9 through Nov. 20, anyone with a Fitbit activity tracker or MobileTrack in the Fitbit app could join and have their steps count toward their favorite of three featured charities. The Association's team reached more than 7.45 billion steps, earning second place and a share of the $1 million total donation from Fitbit.

"We are grateful to Fitbit for their generous contribution and to the participants who chose to support the American Diabetes Association with their steps," said Kevin L. Hagan, CEO, American Diabetes Association. "It will make a big difference in the lives of the nearly 30 million Americans living with diabetes."

Regular physical activity is important for everyone, but it's especially important for people living with diabetes and those at risk of type 2 diabetes. Research shows that changing sedentary habits is one of the most effective ways of preventing type 2 diabetes. The Association's mission to encourage people to get up and get moving as part of a healthy lifestyle found cohesion with Fitbit's FitForGood campaign. Leveraging the company's health and fitness platform, FitForGood gave users the opportunity to directly contribute their steps to the Association while also doing good for themselves.

The Association encourages people living with diabetes or anyone at risk of diabetes to get at least 30 minutes of daily physical activity. For additional health benefits, get up from a sedentary position at least every 90 minutes throughout the day. Getting up and moving throughout the day can take the form of little habits such as choosing the stairs or parking at the far end of the parking lot, which can add up to a healthier lifestyle. Tracking physical activity like daily steps, calories burned, distance traveled and active minutes is a way to monitor health and fitness goals, and during the FitForGood campaign Fitbit empowered users to turn their activity into a donation for the Association. For more tips on incorporating fitness into a daily routine, download the free toolkit on the Association's National Get Fit Don't Sit Day webpage.

About the American Diabetes Association

Nearly half of American adults have diabetes or prediabetes; more than 30 million adults and children have diabetes; and every 21 seconds, another individual is diagnosed with diabetes in the U.S. Founded in 1940, the American Diabetes Association (ADA) is the nation’s leading voluntary health organization whose mission is to prevent and cure diabetes, and to improve the lives of all people affected by diabetes. The ADA drives discovery by funding research to treat, manage and prevent all types of diabetes, as well as to search for cures; raises voice to the urgency of the diabetes epidemic; and works to safeguard policies and programs that protect people with diabetes. In addition, the ADA supports people living with diabetes, those at risk of developing diabetes, and the health care professionals who serve them through information and programs that can improve health outcomes and quality of life. For more information, please call the ADA at 1-800-DIABETES (1-800-342-2383) or visit Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn)