American Diabetes Association and Google Collaborate to Provide Easy Access to Quality Diabetes Information


Michelle Kirkwood

Alexandria, Virginia
September 14, 2016

Initiative aims to motivate people living with or at risk for diabetes to be informed and speak to their doctors

The American Diabetes Association (Association) today announced its first collaboration with Google to improve access to quality diabetes information online through the Ask Your Doctor feature in Google’s Knowledge Graph. The initiative, which launched last week, aims to provide frequently asked questions and answers about diabetes treatment, taken directly from the Association’s Standards of Medical Care. The goal is to empower patients with the information needed to speak with their health care providers to effectively manage their diabetes. 

The Association continues to seek innovative ways to share its diabetes health information with patients. Engaged and better informed patients are more likely to seek necessary care and actively participate in treatment decisions. Many people rely on the Internet for health care information, and the Association’s annual, evidence-based Standards of Care will now be more accessible to the public.    

Google’s Knowledge Graph enables people to find credible answers associated with common questions related to type 1 and type 2 diabetes, prediabetes and gestational diabetes treatment. The initiative also allows for users to easily share search results with family and friends to broaden the information’s reach beyond the initial search. Google finds that approximately 1 in 20 searches on Google are related to health care.

“Many people search for health information online. Google’s Knowledge Graph can help us reach and educate a wider audience,” said Jane Chiang, MD, head of Medical Innovation at the Association. “Today, more than 29 million adults and children in the U.S. are living with diabetes, and another 86 million have prediabetes. Increasing awareness and access to health information in a scalable way are key in the prevention and management of diabetes.”

“Finding accurate health information online can be challenging. By partnering with expert-led organizations such as the American Diabetes Association, we can connect millions of people to quality information based on standards of care,” said Kapil Parakh, MD, MPH, PhD, who leads the project at Google. “Given the importance of these topics, we have added a share button and encourage users to share this information with friends and family who may have diabetes or prediabetes.”

Further research to assess the effectiveness of curating searches to improve consumer education and ultimately care and health are planned throughout this collaboration. 

About the American Diabetes Association

Nearly half of American adults have diabetes or prediabetes; more than 30 million adults and children have diabetes; and every 21 seconds, another individual is diagnosed with diabetes in the U.S. Founded in 1940, the American Diabetes Association (ADA) is the nation’s leading voluntary health organization whose mission is to prevent and cure diabetes, and to improve the lives of all people affected by diabetes. The ADA drives discovery by funding research to treat, manage and prevent all types of diabetes, as well as to search for cures; raises voice to the urgency of the diabetes epidemic; and works to safeguard policies and programs that protect people with diabetes. In addition, the ADA supports people living with diabetes, those at risk of developing diabetes, and the health care professionals who serve them through information and programs that can improve health outcomes and quality of life. For more information, please call the ADA at 1-800-DIABETES (1-800-342-2383) or visit Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn)