Aimee and David Greenholtz

“My mom cried when I told her I had type 1 diabetes,” said Aimee Greenholtz, philanthropist and entrepreneur. “She couldn’t believe this devastating disease had claimed her daughter.”

That was more than 20 years ago, and a lot has happened since then.

Aimee had just graduated from college when she was diagnosed.

Early Association Involvement

After learning how to inject insulin, eat healthfully, and make other life adjustments, Aimee started volunteering with the American Diabetes Association. “In a strange way, diabetes forced me to get healthy, and I wanted others to know they didn’t have to let their disease hold them back from living a life they love.” All the while, her parents watched with interest as their daughter spent more and more time with the Association.

Aimee launched Kids Rock The World, an annual empowerment event for young teens that helps them take control. Centered around an outdoor obstacle course, the day promotes team-building skills, courage, and confidence, and allows kids to reach beyond what they think are the limits of living with diabetes.

But Aimee is not the only one in her family to give back. Her late parents, Elaine and Alan Armer, left a generous charitable bequest to the Association’s Research Foundation through their estate.

Aimee had watched her mom and dad devote time and financial support to important causes in their lives, so this was no surprise.

Her dad, an Emmy Award–winning television-producer-turned-college-professor at California State University, Northridge (CSUN), and her mom, a dedicated volunteer and teacher at the Alcott Center for Mental Health in Los Angeles, had made large donations to both institutions.

As a tribute to their generosity and donations, the Elaine and Alan Armer Theatre was built at CSUN, and the Alcott Center’s Elaine and Alan Armer Institute, providing education and training on mental illness, was named after Aimee’s parents.

Supporting the Cause

The Armers’ passion for helping others created a legacy of active caring that has become a core value for Aimee—a value shared by her husband, David, who witnessed the devastating effects of diabetes when his father died of complications of the disease.

One way that Aimee and David together have helped people affected by diabetes is to build a health and technology company, KeyVive Health, that provides diabetes prevention programs to reverse type 2 and prediabetes. They also devote a significant portion of their time, talents, and financial resources to diabetes care and research, and are instilling a similar commitment in their two children.

“David and I have seen firsthand the benefits of diabetes research,” Aimee noted. “We also feel strongly about giving to the Research Foundation.”

The various ways one can give to the Association include estate planning—something David views as a positive. “Aimee’s parents set up a charitable remainder trust in a way that allowed the estate to be tax free, which is a great example of how to donate money,” David said.

Aimee says that nothing compares to the happiness she gets from giving to her favorite causes. “There is no better feeling than giving back. It brings me so much joy to know that we are helping others and making a difference in the world.”